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Human psyche is fascinating. The human brain is a veritable storehouse of information. Yet, it is very interesting that coming to brands, recall in most people, is often limited to the top 10 brands. The business of marketing and growth is built around this fact.
Remember the old adage? First impressions are the best impressions. Several retail success stories are testimony to the fact that packaging is all important. We have also come across stories where a certain brand died a slow death in spite of having a high quality product or even leading the market in yesteryears. One of […]
