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Scripting stories that makes people persuade to act positively.

It’s an often hearing word in the ad world now – Storytelling, but I’ve been doing it for years. Brands should have a distinctive story, they need something that linked with people, and I need that story to begin everything. Sometimes, it’s already there – sometimes I have to dig it out. At MCC I and my team take these stories to life in a way that people memorize, delight and engage. We have a unique approach, always ensuring how these stories can be clarified, simplified, intensified the value of any brand that delivers multi-sensory brand experiences.

We create Understanding

Every client has different desires. They act in various sectors, speak to different audiences, are built around different conditions and are controlled by different personalities. That’s why, when we start working with a client, we’ll ask questions – lots of questions. We interrogate, we interview, We research. Most importantly we listen – until we understand. And then we might ask some more questions.

We create Relationships

We have been working with some of our clients for so many years, acting as an extension of their businesses to formulate and implement all of their strategy and communication. Some engage us for shorter specific projects. The nature of the projects may vary, but we give equal importance to all of them and we are equally focused on making relationships and bringing value to all of them.

We create Clarity

It is the time to create some clarity, once we have all the abstract inputs we congregate in our hands. We will analyze whatever the data we have received and the challenges it reveals. If necessary, we’ll question our clients’ thinking, as well as testing in our own way. By doing so we will be able to start developing a strategy – to simplify things, make sense of things and define the direction we should go with.

We create Results

We’re an independent creative agency with more than 25 years of experience in developing meaningful communications, across many different sectors. We know every project is different, our approach is always unique and guided by the same principle: the more we understand, the better is the results. We partnered with our clients to understand their desires and define their direction, creating communications that ensure results.

Latest projects

All meaningful communication always starts with a great idea. The right idea – the one that encapsulates your objectives in the most persuasive way – will anchor your messages, engage your audience and always realize your ambitions. As we’re an integrated creative agency, there’s no limit for us to conceptualise how that idea can be expressed – we’ll utilize whichever levels of communication work best to bring your idea to life.